With the evolving Google algorithm, numerous SEO tips and tricks have become outdated. Google is committed to simplifying SEO and is on an expedition to make SEO tricks obsolete. Previously, Google ranked websites on keyword stuffing. However, today, Google ranks pages having something unique and relevant.
You may have heard about Google’s algorithm for health and wellness businesses, called YMYL. YMYL is the latest Google Algorithm that rolled out in 2019. Moreover, it has a significant impact on a health care web design and its ranking. Hence, it earned the unofficial name of “medic update” as it mainly focuses on healthcare websites.
Now, you must be having many questions arising in your mind. Don’t worry. We are here to solve all your queries. Hearing about YMYL raises many questions, such as: What does YMYL stand for? What websites does it affect? How will it affect a website’s ranking? How does it work? We will respond to all of these questions for you in this blog.
What is YMYL Algorithm?
YMYL is an acronym, and it stands for Your Money or Your Life. It is Google’s algorithm that came out in September 2019 and is designed for Google to identify websites that are related to health.
Moreover, it is an internal Search Quality Rating Guidelines’ 160-pager document, published by Google. Human evaluators use this set of guidelines to measure the quality of websites in search results. In contrast to the search bots, the human evaluation does not influence rankings; however, these rankings play an integral role in determining Page Quality (PQ).
Health care and wellness websites impact the happiness, health, and wealth of the users. Google says that they hold doctors, health care practitioners, and physicals to a higher page quality standard, “Your Money or Your Life.”
The algorithm comes into action when the searcher searches for medical or health-related information. Besides, it has totally changed the way health-related information is ranked on Google. Formerly, Google ranked websites based on the keywords. However, in today’s modernized digital era, Google favors websites that contain high-quality & trustworthy content. YMYL aims to protect users from incorrect information by penalizing websites that do not meet the essential standards.
What Websites Does YMYL Affect?
In the medical, health, and wellness industry, it affects the following:
- Medicine and integrative medicine
- Dental practitioners
- Mental health practitioners
- Nutrition and nutritional therapy
- Oncology and integrative oncologist
- Chiropractic Treatment
- Naturopathic healthcare
- Alternative health care
- Holistic Health care
- Fertility Coaches
- Health coaches
- Midwifery & Doulas
- Acupuncture and acupressure
The YMLY algorithm detects websites with health care or wellness information present. Subsequently, it ranks websites following all the guidelines higher on the Search Engine Results Page (SERP). Furthermore, it ensures that the visitors find something trustworthy and valuable to read.
What establishes an excellent quality YMYL website?
The guidelines of YMYL serve as a reference for human evaluators at Google, who rate how well the website adheres to Google’s algorithm. In addition to this, this guide also serves as a tool to gain insights into what Google searches for in a good-quality website.
According to YMYL guidelines, websites and pages must be helpful to the users in some way. Although it should meet the intended purpose of the website, it is ought to be user-centered. On the other hand, a website that is created with the primary intention of making money with no regard to help users is considered to be a low-quality page.
Based on Google’s Search Quality Rating Guidelines, here are what YMYL health care and wellness websites require:
- Excellent quality of the content that demonstrates expertise, skills, and talent.
- EAT- Expertise, Authoritativeness, and Trustworthiness. These three elements are crucial for websites to contribute to the industry and to rank higher.
- The reputation of the author and website.
Website design companies that offer exclusive health care web design services are well-versed with these guidelines and create websites for you that are user-centric and good to go for Google’s YMYL Algorithm.
Importance of YMYL for Health Care Websites
The primary motive behind YMYL is for additional scrutiny of the sites that have a higher impact on the lives of people. Therefore, these websites need to be judged meticulously to ensure that no misinformation or fake news is conveyed to the users. Thus, these guidelines demand trustworthy online website content.
YMYL is of great significance in today’s world. Firstly, because of its efficacy in reducing the level of fake information that is life-impacting. Secondly, because it combines the power of artificial intelligence and the expertise of human experts. This combination is used to gain a better sense of finding deserving websites based on merit for ranking.
Ways To Avoid Being Penalized by The YMYL Algorithm
There are hundreds of ranking factors that affect search rankings. However, Google is very clear when it comes to maintaining standards to rank a site. If you are wondering how you can save your website from the penalty, it’s pretty simple. QUALITY. You need to focus on the quality of content to ensure that your website does not get struck by a penalty. You can also hire a professional health care web design agency to ensure that your website adheres to all the YMYL principles.
Following are some tips to help your site from being penalized by the YMYL algorithm.
- Creation of high-quality content. This new Google Algorithm now penalizes websites that distribute low-quality information.
- Avoid content that is lesser in quantity. Do not go below 2000 words. Create detailed, thorough, and in-depth.
- Add references for your content. Also, use internally as well as external links.
- Always ensure proper formatting. A well-laid-out content that is easy to read and comprehend by the audience is always a bonus.
- Incorporate relevant media elements, such as images and videos.
- Avoid duplicated content or generic one. Make sure that the content on your site is unique and not copied from other similar sources.
- Don’t create ads that mislead people. Make sure that your website’s ad mentions clearly that it is an advertisement. Avoid phrases such as click here or use of click baits.
- Never link your website to sites with a higher spam score. Don’t get backlinks from spammy websites.
Google keeps updating its algorithms in order to provide the best results to its users. With the passage of time, Google has identified the misleading tricks used by the developers. In future, Google will introduce more strict policies to provide relevant and updated information to its users.