These days,
every entrepreneur and business want to reach on top of SERPs (Search Engine
Results Page). It’s the primary reason why they buy eCommerce SEO services
online. But it’s not sure that these facilities will work proficiently and
productively.
Therefore,
they have to work inventively enough to better Google ranking and users’
engagement. Thus, competitor analysis can come in handy to give us insight into
how successful businesses subdue obstacles with ease and calm. It’s the main
reason why most of the top companies hire professional digital marketing agency for
their small business. Remember, the immunity pin isn’t available for free.
You’ll face challenges online that will test you during both happy and
challenging times.
SEO competitor analysis or SEO competitive analysis is a
cross-examination between two or more businesses online. These industries have
the exact nature. They sell products and services that are similar. Hence, identical
marketing tactics and selling strategies apply to each of them. SEO assessment
includes links, the keyword(s) research, content curation, and other
interrelated aspects.
There are many ways to perform SEO analysis to stay in the
competition. Besides, it’s all about stealing the organic traffic of your
business rivals in the most prudent manner possible. Some of the main questions
you need to find answers for include:
- Who are my SEO competitors?
- Which keywords are performing
better?
- What type of content is essential
to attract potential customers?
- What blog topics should I cover?
- Where can I find relevant links
for my website?
- What SEO-backed elements are
working for more extended user engagement?
- What practices should I follow to
conquer my competitors?
1. How to find your competitors
online?
First, you need to find your competitors online. Many business
persons confuse it with companies that run the same business, but it’s not the
case. Remember, your primary targets use similar organic keyword search queries
on Google and other search engines. These are the ones that are stealing the
show. Therefore, you need to search for the answers to the questions mentioned
above. You can also hire an SEO services company in this regard.
Do not make wild guesses. Visit their websites and look for those
keywords that are working for them. Besides that, you can read their blogs and
give attention to the types of topics they’re writing about. So, do not
optimize nor publish your content immediately. It’s time to do a bit of
competitive content analysis.
If you’re looking for quicker outcomes, you can try using
Siteimprove SEO. It automates the whole process using competitor score metrics.
In addition, it processes web pages, keywords, similar companies, top user
search queries, etc. Siteimprove SEO also offers insights for present
competition and predicts credible future scenarios. Besides this, you can also
use other popular SEO analysis tools as well. The listing includes Ahrefs, SEMrush,
Google, Alexa Traffic Rank, Crunchbase, SpyFu, Page Optimizer Pro, Owletter,
Talkwalker Alerts, Wappalyzer, and Searchmetrics.
2. Search your competitors
top-ranked content
Besides looking for keywords used by your competitors, topics for
blogs and articles can also open doors to competitive enlightenment. Thus, we
can research the blog topics and types of content that rank higher for our
opponents online. It’s one of the most common ways to explore and devise tricks
and tactics used for content creation for your business. There are several ways
you can connect your content with those written by your competitors.
- Read the blog topic and look for
suggestions and insights. It means that you have to look for relevant
products, services, practices, and other metaphoric connections.
- Note down your competitor’s
keyword-driven writings online. The easiest way to do so is by going
through their website’s dedicated blog section.
- Find clues, insights, and other
business prompts by looking at your competitor’s website, CTAs, PPC
adverts, social media accounts, etc.
- Connect to your competitor’s
client by creating more engaging content on your website, blog, and social
media platforms.
- Enhance your CTAs, social media
advertising campaigns, and regularly update your content for websites,
blogs, etc.
3. Use Google SERPs and user
intent side by side
Sometimes finding the right keywords isn’t enough to conquer your
main rivals online. If you want to attract more customers, you need to
understand how searcher intent works. Though, this might look like a difficult
thing to do. But thanks to Google for doing all the hard work for us. All we
need to do is Google the keywords on Google or on search engines you prefer.
For instance, we search about the ‘top winter destinations of
Europe’ for a topic we want to write about. We’ll find tons of relevant
information regarding it. We will find links for winter wear, mountaineering
equipment, winter sports gear, tourist videos, etc. Thus, allowing us to
comprehend user-based intents means we should add similar content to our topic.
Or, at least add hyperlinks to it.
4. Ditch high-volume search for
relevant searches
Searching good keywords for your website and other related content
is necessary. But it doesn’t mean you ignore other vital elements required to
beat the competition. It would be best if you also considered user searches,
product queries, comments under blogs, and as such. In this way, you’ll learn about
your customer’s buying behaviors. It also means that you can ditch keyword-rich
content and work more on user-centric writings for your business online.
Besides, you can hire an SEO company for this job. These experts help you
create high-quality web copies, blogs, articles, guest posts, noticeable press
releases, forum posts, etc.
Some of the best ways to curate content based on user searches are
as follows:
- Create & optimize – make sure
your content answers all the questions of customers. Keep keyword density
to its lowest while writing about relevant information pivotal from the
reader’s perspective.
- Add value with verified knowledge
to add validity to your online business. Replace keywords with terms
searched by users on Google and other search engines.
- You can also use the “People Also
Ask” platform that helps you enrich your content with relevant facts and
figures. In this way, you’ll be able to generate more traffic to your
website with guaranteed longer user engagement periods.
5. Research for midrange and long-tail keywords Another great way to enhance our SEO content and beat the competition online is by using secondary keywords. These keywords are mostly generic user searches. Hence, they are ideal for putting them into blogs, articles, forum posts, and guest posts. The best keyword planner tools include Ahrefs, Google Keyword Planner, SEMrush, Jaaxy, Google Search Console, and Moz Keyword Explorer.