Do you know
your ecommerce website serves as your storefront in this digital era? Your web
design must be aesthetically pleasing to your target customers as much as the
brick-and-mortar stores are. According to reports, on average online users take
almost 50 seconds to create an opinion about your business based on your
It is hard to
believe that a lousy web design results in a loss of approximately $1.73
billion in business sales. On the contrary, a responsive web design helps in
optimizing conversion rates and driving more sales. Any business or enterprise
that is looking for a solid foundation must focus on its conversion rates.
How can a web design help you
in converting website leads into sales?
reports, it is estimated that 48% of online users believe that a web design is
a crucial component of a website when it comes to determining the credibility
of an ecommerce business. There are 38% of online users that stop visiting a
website that they find unappealing.
website is the first interaction between you and your prospects. Most of the
potential customers perceive your brand through your website layout and design.
Your web design says a lot about your business and the products you are
offering on your website.
aesthetically pleasing and finely curated website can take your business to the
next level in no time. Many custom web
provide responsive and user-friendly website designs to cater to your business
website design comes with an
interactive and easy-to-navigate website layout to optimize your conversion
rates. It will help your business stand out from the competition in the
competitive digital marketplace.
5 Way you can
use your website design to optimize your conversion rates
In this blog,
you will learn five ways you can use your website design to boost your
conversion rates. So, let’s start straight away.
consistent in your branding
plays a significant role in your interaction with your target audience. Whether
you are a startup or an enterprise, it is essential to remain consistent in
your branding to reach out to more potential customers.
thought and consistent branding will help your brand connect with the right
target audience to boost your conversions and drive more organic sales to your
business. If you want your ecommerce business to look genuine and engaging, you
have to make sure your branding is consistent.
That’s why it
is vital to keep your online marketing strategies congruent with your website
design. Building your online brand can help you improve your website’s organic
rankings in the search engine result pages (SERPs).
has changed its algorithms to rank the websites, only websites with
high-quality content and consistent branding will appear on the first pages of
the search engine result pages (SERPs). Brand uniformity will help you build
your brand credibility both in the eyes of your prospects and in the search
great color contrast
the ability to influence the perspective of a customer towards a brand. Using
color contrast will help you in attracting more potential customers to your
website. It is essential to choose the right colors for your website to make
your brand stand out.
your call-to-action buttons with bright colors to make them visible to both
your customers and website visitors. Your brand identity is closely related to
its colors to convey your brand messages to your customers in an effective way.
right colors can stir positive emotions in your target audience. So, choose the
right colors for your website that resonate with your online brand.
Make use of
the negative space
afraid of the negative space in your website, as it can produce a significant
effect on your web design. Negative space, also known as white space, is
basically an area left empty in the design layout.
of negative space is to draw attention to the primary subject in the website,
such as logo design. A website with lots of clutter significantly reduces the
number of web visitors to a website. It is essential to cut through the noise
in this highly cluttered world.
If you want
to optimize your conversion rates, make sure your website is clutter-free to
make your website content more visible to your clients. A website with more
space looks aesthetically pleasing to your target audience, and it gives a more
refined vibe about your brand.
critical to use attractive and high-quality images to allure more target
audiences to your website. Most of the customers make an impression about your
brand by looking at your website images. Therefore, use the right images to showcase
your products and services on your website.
stock images for advertising your products on your website; instead, create
your images to ensure brand authenticity. Creating unique photos and custom
graphics takes a lot of time and effort, but it will make your brand stand out
from the rest.
website performance and loading speed
Last but not
least, you need to optimize your webpage loading and performance to boost your
conversions. Slow-loading web pages can hurt your website conversions more than
anything else. A website should be responsive with an easy-to-navigate web
design and fast loading webpages.
appealing website won’t help your brand if it is slow loading and unresponsive.
For conversion rate optimization, make sure your web design is highly
responsive and provides a high user experience to your across-the-board
It’s a Wrap
In this era,
where digital technology has taken center stage, it is crucial for every
business to ensure its digital presence. An interactive and user-friendly
website plays a significant role in the success of an ecommerce business.
Therefore, you should invest in your website design to attract more potential
customers to your website.